Procter & Gamble – Virtual Special Pack Retail Promotion System
Procter & Gamble is a consumer packaged goods manufacturer who was interested in optimizing the creation of "special packs" for sale at retail locations. A “special pack” is a package of two or more items that are bundled together to be sold for a special promotion price at retail (e.g. a shrink-wrapped package of shampoo and conditioner – buy the shampoo and get a 50% discount on the price of the conditioner).
The NTR Group devised an idea of a "virtual special pack" that would give consumers the same benefit but would require no logistics and packaging expense for P&G to create the packs. The packaging was done "virtually" and purchases and discounts were given based on market-basket transactions. Arisen was the architectural designer and implementor of the patent-pending Virtual Special Pack system.
Procter & Gamble – Virtual Special Pack Retail Promotion System
Procter & Gamble is a consumer packaged goods manufacturer who was interested in optimizing the creation of "special packs" for sale at retail locations. A “special pack” is a package of two or more items that are bundled together to be sold for a special promotion price at retail (e.g. a shrink-wrapped package of shampoo and conditioner – buy the shampoo and get a 50% discount on the price of the conditioner).
The NTR Group devised an idea of a "virtual special pack" that would give consumers the same benefit but would require no logistics and packaging expense for P&G to create the packs. The packaging was done "virtually" and purchases and discounts were given based on market-basket transactions. Arisen was the architectural designer and implementor of the patent-pending Virtual Special Pack system.
